Design Week Between Innovation and Technology

Technology, Eco-sustainability and Self Production Were, Among Many Others, The Hot Topics of This Milan Design Week. Exposures Fuorisalone 2015 Ranged From Tortona to Brera Areas. There Was Something For Every Taste, From Drones to 3d Printers, From Auto

The protagonist in the technology and deisgn's field of Design Week 2015 at FuoriSalone in Milan, it's been Samsung which is the main sponsor. "Embrance - Sensorial Experience" was the slogan that I've seen on many gadgets and flyers. In the center of Brera District, in the Samsung District, I have had got the oppurtinity this "Sensorial Experince": it is a sensational dimostration of 36 Samung 4K curved screen arranged in a circle of two rows in which the spectator in a swirl of images, shapes, vibrant colors e sounds, that was more then a simple dimostration of the quality of the screen.SUHD 4K curved display of Samsung show a vivid color palette and a definition of images unprecedented. The curvature of the screen is the best solution found until now to bring the spectator inside images and definitely more comfortable and effective of the 3D system with 3D Glasses. The frame is thin, only a few millimetres and almost disappared in comparison to the screen.Moving in Tortona District, Asus has been able to traspose what it offers in its products in a dark exhibition e pulsed games of light, not a case that the exhibition is named "Zensation", and reminds the simple and clear style of ZenUI (Zen User Interface) of Asus products.Asus products propose curves and sharp lines, leaving the essential transpire that distinguishes them from other products. Each user's type has his own line.In the picture above we can see the difference that distinguishes the ROG series, designed for gaming contexts, and the number of consumer products such as Transformer Book, the EeeBook or Zenfone. Sharp lines, cutting edges and colors that could be called "competitive" for products Asus ROG, from Laptop to the routers. Another story for Transformer Book, for example, where elegant colors, satin materials and rounded edges go well for everyday use, but always with a touch of elegance.Parrot, a leader in the field of drones, has brought an important contribution to the Design Week. His way of interpreting objects an engineering complex is something unique in this industry: elegance, simplicity and aerodynamic combine drones Parrot and its related accessories, such as headphones wireless bluetooth.MakerBot is one of the Open Source in the world of 3D printers. Its objective is to make 3D printing accessible to everyone and to make it the interface of these machines is attractive and intuitive.It's amazing what you can accomplish in a short time with the MakerBot 3D printers. What you create it's a joy for the eyes and almost completely devoid of roughness that characterizes the objects created by these machines.The wonder exhibition comes with the installation of Lexus that proposes a prototype of his car with futuristic, aggressive and determined shapes. The car was surrounded by round mirrors that created the play of light on the car and all around us.The path within the exhibition also is a total sensory experience, all five senses were involved, including taste. We have been invited to enter a path where sound, lights, projections and edible substances created a relaxing and stimulating at the same time.A prototype of Hyundai SUV, called Intrado, presented at the Geneva Motor Show and now reproposed at FuoriSalone, which highlights the new lines of Hyundai, simple shapes and surfaces more decisive are the protagonists in this SUV that is not ashamed to exhibit interiors colored strong orange that are detached from the aggressiveness shown outside for ergonomics and aesthetic minimalism.Hyundai Card has exposed the history of credit cards, their design and how it has evolved over the years and how their technology has allowed us to simplify and speed up payments. Also showed prototypes of future credit card by the minimalistic design and looking strong and sturdy.The exposure of Hyundai Card was really cured, both visually and from a communicative giving visitors the experience of using a facsimile of a credit card innovative, wishing that he could be held as gadgets, being able to try it inside the exhibition with also a printed receipt.At the Peugeot Design Lab I could see the new lamps ONYX. These LED filiform lamps that move and light up by following live piano music, which it has designed in collaboration with Pleyel, capturing the attention of the viewer and moving it in a sea of light and music.Robotic hands inside the Superdesign Show by Superstudio. These hands 18 move simultaneously and are able to grasp objects and hands of the visitors.At the Superdesign Show, in the Tortona district, I could see the exhibition of Asahi Glass "Glass Formation" which consisted of a path lined with 100 panels of glass, 30 LED modules, 3 LED floodlights 3 and 10 vibration speakers.Walking along Via Savona, my attention was caught by a small robot, which climbed on the window of exposure FutureCraft, in the exhibition space FMG. The little robot was moving thanks to the wires attached to the ceiling and thanks to a simple marker was able to write and draw on the glass of the exhibition space with considerable precision and speed.Inside we could see some small / big ideas supported by Carlo Ratti Associati and MIT Senseable City Lab as an innovative bike eletttrica called Superpedestrian and Makrhakr, a robot that can create real-time cocktail, mixing ingredients and simulating the real movements of a barman.I admit that when I entered the exhibition of Mini I would have expected to find at least a couple of cars, and instead the key words of this year seem to be really mobility and environmental sustainability. And here it is, the electric scooter, to which they gave the name of the most captivating Citysurfer Concept designed by Jaime Hayon.Last but not least, the installation that has left me breathless was the one of the designers Daiki Nakamori, Adriano Alfaro, Gaetano Mirko Vatiero inside the Lexus Design Contest. It is a structure capable of emitting light energy thanks to the springs which transform the kinetic energy into electrical energy. As soon as the visitor, intrigued, try to touch this amazing work of art these kind of helices light up. Applications can be many: for example, in an urban context, in bridges or suspended structures in which the vibrations produced by cars and people, or even just by the wind, would light the bridge for free.Exerpt:The protagonist in the technology and deisgn's field of Design Week 2015 at FuoriSalone in Milan, it's been Samsung which is the main sponsor. "Embrance - Sensorial Experience" was the slogan that I've seen on many gadgets and flyers. In the center of Brera District, in the Samsung District, I have had got the oppurtinity this "Sensorial Experince": it is a sensational dimostration of 36 Samung 4K curved screen arranged in a circle of two rows in which the spec..

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