Singapore Art Museum by Tay Yee Dang

Tay Yee Dang Exhibits The Singapore Art Museum Branding

Tay Yee Dang, the project leader of the highlighted project Tay Yee Dang's Singapore Art Museum Branding demonstrates, People often view art gallery as high brow and think that art and creativity only reserved for the artist, designer and crafter. While the truth is that it is actually open for everyone to participate, enjoy, explore and grow. Everyone has an innate art, but it takes practices to discover and build. The rebranding concept is to help people to discover their inner artist by encouraging them to interact with various brand materials and see how creative expression can be for everyone, to help discover and build their child-like curiosity and interest for creative experimentation and art..

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VIA: http://competition.adesignaward.com/design.php?ID=49120

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