Design Strategy by Marcelo Lopes Design

Marcelo Lopes Design Shows The Caesar Park Hotels and Resorts Design Strategy

Marcelo Lopes Design, the lead designer of the highlighted project Marcelo Lopes Design's Caesar Park Hotels and Resorts Design Strategy points out, The main goal of this new project was to save resources. Results include: fifty percent reduction in the number of items in the visual identity manual, less paper consumption, creation of the new index structure of the visual identity manual facilitating the search for the items, improved durability (Some support materials were substituted.) And a sustainable design was achieved by replacing some plastic or TNT materials with 100% cotton fabric. All paper types specified in the new project are FSC certified papers..

Design Strategy by Marcelo Lopes Design Images:

VIA: http://competition.adesignaward.com/design.php?ID=27715

End of the article, click here to go back to previous page, or alternatively go back to Design Cult homepage.

Design Mediation
Copyright © 2010 - 2017 Design Cult - designcult.net - All Articles