Clean Soda by Alastair Kenvyn; Antonia Davison

Alastair Kenvyn; Antonia Davison Demonstrates The Hopt Clean Soda

Alastair Kenvyn; Antonia Davison, the thinktank behind the awarded work Clean Soda by Alastair Kenvyn; Antonia Davison explains, Hopt is a delicious clean soda fusing hop extracts with natural flavours and less than half the sugar of leading regular soft drinks. Through 'lean start-up' methodologies like rapid prototyping and extensive quantitative research, Hopt's multifaceted user-centred design unfolded. Over 15 features are built into each bottle, all offering specific benefits to the user considering their functional, social and emotional needs whilst socialising. Crafted by a team across Melbourne, Tokyo and Auckland, including agency partner Shine, Hopt was created in 2013..

Clean Soda by Alastair Kenvyn; Antonia Davison Images:

VIA: http://competition.adesignaward.com/design.php?ID=34680

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